Understanding Market and Societal Opportunity & Acceptance

Challenge/Domain
Challenge: 
Meeting Societal and Market Needs
Domain category: 
Knowledge
Enabler
Enabler: 
Understanding Market and Societal Opportunity & Acceptance
Cluster of enablers: 
Creating the Basics
Capability
Capability: 
Understanding societal acceptance of transportation infrastructure and mobility’s effect on transportation ground infrastructure neighbours
Sub capability: 
n/a
R&I needs: 
Understand (analyze factors) of societal acceptance of transportation infrastructure and mobility’s effect on transportation ground infrastructure neighbours
Achievements
2020: 
Study into societal acceptance of transportation infrastructure and mobility’s effect on transportation ground infrastructure neighbours performed, communication strategy available which is evaluated as effective 50% of the citizens living in the neighbourhood of aviation infrastructure understand its social and economic importance, are satisfied about the way the airport communicate with them and agree that social benefits and cost of infrastructure expansion are stated by the aviation sector in an open, trust worthy and clear way
2035: 
Study updated and communication strategy refined 75% of the citizens living in the neighbourhood of aviation infrastructure understand its social and economic importance, are satisfied about the way the airport communicate with them and agree that social benefits and cost of infrastructure expansion are stated by the aviation sector in an open, trust worthy and clear way
2050: 
Study updated and communication strategy refined 90% of the citizens living in the neighbourhood of aviation infrastructure understand its social and economic importance, are satisfied about the way the airport communicate with them and agree that social benefits and cost of infrastructure expansion are stated by the aviation sector in an open, trust worthy and clear way
Key Performance Indicator: 
Knowledge of societal acceptance factors of transportation infrastructure and of mobility’s effect on transportation ground infrastructure neighbours Availability of effective communication strategy Share of citizens living in the neighbourhood of aviation infrastructure - understanding its social and economic importance, - being satisfied about the way the airport communicate with them and - agreeing that social benefits and cost of infrastructure expansion are stated by the aviation sector in an open, trust worthy and clear way

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