Understanding Market and Societal Opportunity & Acceptance

Challenge/Domain
Challenge: 
Meeting Societal and Market Needs
Domain category: 
Concepts
Enabler
Enabler: 
Understanding Market and Societal Opportunity & Acceptance
Cluster of enablers: 
Creating the Basics
Capability
Capability: 
Identification and development of a clear business case highlighting the business attributes and specifications related to a seamless traveller experience across different travel modes.
R&I needs: 
Define possibilities to achieve the 2050 goal (includes definition of the air transport and intermodal transport concept)
Achievements
2020: 
2015: Plan for business cases studies is available; identification of most promising and advanced models for BC’s, focus on the customer needs and options, emphasis on seamless 2020: Results of BC studies become available accounting for the state of the art in air transport and other transport modes
2035: 
Continuous update; understand Customer and Market Opportunities resulting from exploiting investments across transport modes; continuous research in business economics to ensure that fair market conditions are respected
2050: 
Continuous update
Key Performance Indicator: 
Availability of business cases for all modes in the seamless intermodal transport chain

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