Understanding Market and Societal Opportunity & Acceptance

Challenge/Domain
Challenge: 
Meeting Societal and Market Needs
Domain category: 
Knowledge
Enabler
Enabler: 
Understanding Market and Societal Opportunity & Acceptance
Cluster of enablers: 
Creating the Basics
Capability
Capability: 
To understand socioeconomic (including market) factors/ forces and their implications for the transport industry. How will the development of these factors influence the perception and integration of the aviation industry?
R&I needs: 
Research and monitor societal attitudes to the evolving transportation system with respect to benefits/drawbacks in societal wealth and well being’
Achievements
2020: 
2015: Road map towards 2050 for adaptation of products and services accounting for changes and evolution of customer expectations. Identification of key drivers of long term evolution of transport 2020: Phase I of road map achieved
2035: 
Implementation of road map monitored, road map updated and refined
2050: 
Implementation of road map monitored, road map updated and refined

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