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Understanding customer expectation and their role in transport and mobility

Challenge/Domain
Challenge: 
Meeting Societal and Market Needs
Domain category: 
Knowledge
Enabler
Enabler: 
Understanding customer expectation and their role in transport and mobility
Cluster of enablers: 
Creating the Basics
Capability
Capability: 
To know Customer profile
Sub capability: 
n/a
R&I needs: 
Identify customer profiles and properties (e.g. demographical and ethnical aspects, reason and preferences of travel, economical background, technology acceptance and use, security acceptance and awareness)
Achievements
2020: 
The future (2030) costumer profile and expectations are known by means of a finished update study: variety and evolution of customer expectations for very different groups for individuals of different culture, age, familiarity with technical gadgets, purpose of trip and ethnical origin are clearly understood for a timeframe of about 10 years. First studies to be finished by 2015 and updated every 5 years
2035: 
The future (2045) costumer profile and expectations are known by means of a finished update study: variety and evolution of customer expectations for very different groups for individuals of different culture, age, familiarity with technical gadgets, purpose of trip and ethnical origin are clearly understood for a timeframe of about 10 years (update)
2050: 
The future (2060) costumer profile and expectations are known by means of a finished update study: variety and evolution of customer expectations for very different groups for individuals of different culture, age, familiarity with technical gadgets, purpose of trip and ethnical origin are clearly understood for a timeframe of about 10 years (update)
Key Performance Indicator: 
Customer profile knowledge availibility

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